Volumizing Primer, 5 oz.

4.3 (213)
$40.00
Offers & perks
6-month financing with Macy's Card.

Product details

Web ID: 15480512
Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Product Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

213 star ratings, 212 reviews

Write a Review
65.7% of reviews have 5 stars
140
11.3% of reviews have 4 stars
24
11.7% of reviews have 3 stars
25
7.0% of reviews have 2 stars
15
4.2% of reviews have 1 star
9
212 reviews
Jodi c.
1 month ago

Worked great initially

but fell back to flat soon. The search continues….

Customer review from VIRTUE

Natalia M.
2 months ago

Love it

I have very fine hair and this primer makes good volume, besides it smells good. I really like it and will buy again

Customer review from VIRTUE

Joelle B.
3 months ago

I like this product

I have been using these products for a few weeks. They smell nice and my hair looks fuller. I am waiting to see if it helps repair damage from medications and helps it grow.

Customer review from VIRTUE

Lynn M.
3 months ago

Great Volume for Fine Gray Hair

I love that it sprays on. It works best on my fine, gray hair when I use heat. It does not work when I let it air dry, but that is rarely the way I style. I like that it does not make my hair feel stiff. I love that there is no noticeable scent after styling.

Customer review from VIRTUE

Dawn H.
3 months ago

Love this product

I have used many primers and this is the best. I have received several compliments on my hair since I started using it and haven’t changed anything else.

Customer review from VIRTUE

Jan S.
3 months ago

Colonizing Primer

I don’t feel that this gives me any volume at all. And I don’t like the smell. I should have reordered the 6 in 1 product. I love that!

Customer review from VIRTUE

Tammie F.
3 months ago

Great for fullness

I recently had a keratin treatment which leaves my hair pretty straight. I like little fullness on the top so I spray the voluming primer before I blow dry my hair and it gives me just the right amount of fullness.

Customer review from VIRTUE

Cyndi S.
3 months ago

Volumizing Primer

I want to love this product but it makes my hair so sticky that I can’t get a comb or brush through my hair to style it without pulling out more hair.

Customer review from VIRTUE